Getting The Job For Marketers!!

Introductions – Good Impressions

Most interviews begin with the interviewer asking for a brief introduction about yourself. It has to be short and intelligent enough to give them an overall look at you as a person for your aptitude and skills have already been tested with the pre-employment/screening exams. Though a few short sentences, the overall content should be informative and smart allowing you to establish good rapport with the people interviewing you.

The overall structure of the short introduction should contain enough information about you your work experience and end with a statement why you should be hired as part of the team. Experience is on your resume so elaborate little for follow-up questions would be asked of if necessary. The rapport will allow you to overcome the fear/jitters early on so you tame those butterflies in your stomach early. Don’t worry too much, if it ain’t for you then move on to the next one.

Avoid Interview Bloopers

How do you avoid bloopers in your job interviews? First you must be aware with some of the pitfalls in interviews then you come in prepared so that it won’t happen to you.
Fidgeting
Inappropriate dress code. Not dressing for the job.
Not listening
Talking too much
Being over-familiar – your new best friend is NOT the interviewer
Using inappropriate language – you “guys” know what I mean.
Cocky
Not answering the question being asked
Not asking questions
Appearing desperate – “Please, please hire me!”

Everybody is prone to making mistakes, after all were only human. We can laugh at these things or you can prepare yourself not o fall for these mistakes.

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An Offer I Couldn’t Refuse

When teaching people how to use Joint Ventures to create lucrative, increasing, multiple streams of passive income, I stress the importance of a “No Cost, No Risk” approach with a massive upside and no downside for both parties, an offer so good they can’t refuse it. I encourage them to locate, and press, the “Hot Button” of the other party, which simply means giving them the option to get what they really, really want. Due to the exposure I get from presenting talks and seminars across the country, you can imagine that I get many people pitching me on their own versions of Joint Ventures. Most of them are blatant sales pitches and few are genuine, win/win options with serious income potential. Most are rejected.

Imagine then, an offer that got me to take time out of my busy schedule to go to the post office, and when I opened the registered letter, the impact was so effective that it had me sit down on a bench in a mall and immediately read the entire offer! Now, if you know me, I avoid public benches, busses, and any contact with things contaminated by the public. Sitting on a dirty bench amongst squealing kids and wobbling shoppers is not something one does easily. But this letter was so powerful that it grabbed me by the throat and insisted on my immediate, undiluted attention. Now THAT is a good offer. Most importantly, I took action as soon as I got home!

A while back, I met a local fellow who sells sales copy services for $15,000 a pop. And he makes very good money. Imagine my surprise when the man who writes HIS copy for him (yes, the local fellow is simply an intermediary / middleman) joined the DollarMakers Joint Venture Forum, bought my book and sent me this amazing letter. He is the best copywriter I have found in twenty years. His letter to me (the one that had me slumming it in the mall) blasted any competitors way out of the water, for good. His offer was so good, so well presented, so compelling, so simple and effective, that I was FORCED to take decisive, immediate and enthusiastic action. It incorporated everything I teach about JV’s and more.

Now here’s the good part. He lives in Kent, England. He is offering Members of the Joint Venture Forum only (you have to be a registered, paid up Member to qualify for this) a risk free JV that will blow your socks off and fill your bank account. He normally charges $6,000 for a sales letter. This is no cost or risk – pay for results only. And not everyone will qualify, of course. But I will let him present you with his offer. E-mail me for his 26-page report, “Zero-cost Marketing System” and I’ll send it to you with his compliments. No obligation. Decide for yourself and learn about making a great offer. I learn a lot from him. Since receiving his letter, he and I have established some business and he’s a great guy to work with. Even though he’s in the UK, he has no problem calling you and he returns e-mails promptly – the sign of a true professional.

When you approach someone with a Joint Venture Opportunity, do your homework. Don’t insult people with a sales pitch or try to recruit them as your salesperson. Smart people will never work with you on that basis. Customize your presentation and remember: it’s better to spend $100 on each of ten prospects, than it is to spend $1 on each of a thousand.

Clues to Success

You can learn a lot from the questions that people ask and the statements they make. When you’re used to these verbal clues, they are like giant, flashing neon signs that read either, “YES! I’m a winner!” or, “Run like hell from this loser leech!” Here are a few, proven tips that you can take to the bank when it comes to evaluating potential Joint Venture partners. Listen carefully and you’ll be amazed at how transparent people are.

Losers ask, “How much are others making? Are ANY of them making money with this concept? How do I know this isn’t a scam?” (This is called “projection” – losers can’t believe anybody is actually successful at anything because they never experience success themselves.)
Winners ask, “Are there any limitations on the amount I can earn? Can I start right away?”

Losers ask, “How do I know this will work? What’s the catch? It looks too good to be true…”
Winners ask, “How can I capture this market and go really big? What stops me from opening this up in untouched areas?” They follow up and they follow through.

Losers ask, “How do I know I won’t get ripped off? How do I know you will pay me?”
Winners ask, “Can I be the main person in this area? Can I run things? Can I get sole rights? I’m the best around, you know…”

Losers say, “What if everybody does this? There won’t be enough to go around – too much competition…” Scarcity.
Winners say, “Let’s share! There’s more than enough for everybody! Let’s look at the big picture. Together, we’re unlimited.” Abundance.

Losers jump around from scheme to scam like drunken grasshoppers. They quit easily, and work on small projects, in direct proportion to their self-esteem. They let you down, lie, and hide. Usually, their home lives are a clue to their chaotic and desperate business lives. They like to be aninymous so that their progress is not evident.
Winners work on big projects and expect to win. They keep their promises and they take massive, focused action. They’re in it for the long haul, so they end up making the big money.

When you see the red flag, don’t try to dye it white. Cut bait, move on, and find a winner to work with. Seek people with a win/win approach, who think big and stay with you through the storms. Together, you’ll arrive at Treasure Island.

A Story of the Eagle

“A man went through the forest searching for birds. He found a young eagle, brought it home, and put it to live among the chickens. It shared their food and learned all the habits of the chickens.

After five years, a naturalist came by. “That is not a chicken”, he said. “That is an eagle. I will show you.” He lifted the eagle in his hands. “Fly” he said. “You have wings for flying.” But the eagle looked down, saw the chickens on the ground, and jumped down among them.
Next day, the eagle was taken to the roof of the house, and again it refused to fly. “He may have a magnificent wing-span”, said the owner, “but he has the heart of a chicken.”
The following day, the eagle was taken far away from the chickens to the foot of a high mountain. “Fly” he was ordered. The great eagle first looked at the ground, and hesitated. Then, raising its head, it saw the sun high in the sky. It spread its wings, lifted itself from the earth, and flew over the mountain towards the sun.
Am I an eagle who grew down to be a chicken?
Have I left unused wings that could take me over the heights to the sun?
Forgive us for the wings we have left unused, for the visions we forgot and the heights we never reached.”

It’s Never Too Late. Join the Eagles of the DollarMakers Joint Vneture Forum and soar to great heights.

Wasting Time is Wasting Life

Try this for one week and you’ll change your life. Make a chart with columns, each column representing a specific activity, for example “Going to the Washroom”, “Driving Car”, “Watching TV”, “Internet”, “Email”, “Selling”, “Appointments” be as specific as possible. Then divide each column by 24 for 24 hours per day. Each hour, list your activity in the appropriate time block. At the end of the day, total the columns. You might find that you spent 3 hours driving, 2 hours on e-mail, one hour eating, 2 hours TV, one hour in an appointment, two hours with your kids, whatever. Add as much detail as you can. By the end f the week, you will have a clear overview of how you spent your life / time over the past week.

You can then get smart and start evaluating the return on investment from all those time expenditures, the quality of the people you spent time with, the value that you received from those activities and choices, and on and on. The more you evaluate and interpret your choices, activities, time allocation and the return on investment, the more you ask yourself, “Did this activity take me closer to my objectives? Did this choice help me achieve my goals? Was this time expenditure aligned with my values and mission statement? Does this person help me or hurt me? What better alternative could I substitute for this time block?” the better you get.

Being slightly obsessive compulsive, I do this all the time. Do I need to brush my teeth six times a day? I think not. Save time. Was this person a loser or a winner? Loser? No more appointments with him. Upgrade, improve, clear out the trash. Is this relationship producing results? No? Remove, delete. Is this activity working? Yes? Spend more time on it. Accentuate the positive. Remove the negative. Do I participate in this club, group, service club, fraternity or church because it adds massive value to my life or because it’s a tedious and boring habit? I resigned from a fraternity, a networking group, and a service club, which gave me massive added time.

Be objective, get your emotions out of the way, and most of all, remember that when you resign from any club, you will be attacked. No “Thank you for all you have contributed” – no – they will simply ignore you or attack you. Don’t be surprised – it’s the old Group Dynamics at work. They can’t help it. Just close that book and move on. And if you’re wading through a boring book just because you started it, or because it’s uncomfortable to end it, or a movie or a conversation or relationship or a visit, have the guts to close it, stop it and walk away. It will pay off big time. Family and friends are more important than strangers and when you do business with friends you’re really optimizing your time – see photo.

When you squander your time, you’re wasting your life. And your life, I’m sorry to remind you, is running out. You have less of it left than you may think. Enjoy it. Optimize your time. Make the best of what you have left. The same goes for your business. Throw out the tired old networking and advertising and cold calling and put your business and relationships on steroids through the power of Joint Ventures, the biggest time saver ever discovered. It’s time to excel. It’s your time. It’s your life. Enjoy it.

Leading a Joint Venture

When initiating any Joint Venture, it’s important to “lead it”. By that, I mean you understand that you have to manage it, direct it, control it, and sustain it. Don’t think you can just set the JV up and walk away – in most cases it will simply shrivel up and die on the vine. There are a few stages to this process and all the stages are equally important. 1. Ask for what you want. Be very specific. Tell the other partner exactly what you want them to do, why, when, and how. Discuss the time frame, the exit strategy, the payment method, when payment will take place, the tracking method. Dates, times, amounts. If you are both in agreement with everything, move to stage #2.

2. Create a simple but complete Memorandum of Understanding. There are many templates available on the Internet. Simply Google “Memorandum of Understanding”. This outlines exactly what your agreement is, who will do what, by when, and what the consequences are if either party does not perform, including an exit strategy. Include dates, minimum production, the wording of letters, sales and marketing tools, samples, everything you can possibly think of, so that there are no misunderstandings later on. Is the percentage paid to the JV partner a percentage of gross income or of net income? How is net income determined? If you use the old “After Costs” plan, specify exactly what those costs will be, in advance, so that there are no games later. When and how will you be paid? Should tax be added or not?

3. Manage the process. Communicate regularly. Keep in touch. Monitor progress, payments, promises. Make sure everyone is doing what he or she agreed to do. Set up regular, dated and timed meetings, minutes of meetings if necessary, conference calls, and / or e-mails. Maintain the relationship but be businesslike and strict. Always be prepared to walk away from JV partners who do not stick to the agreement.

4. Look for ways to enhance your JV – can you add additional income streams, improve on the process, change the system for the better, or bring in more partners? A JV is a dynamic process. Be flexible and open-minded.

5. When you encounter dishonest JV partners, burn your bridges. Walk away and warn your friends. If the defaulting partner is a Member of the JV Forum and did not abide by our Code of Ethics, let me know.

By nurturing, managing, and monitoring a Joint Venture, you establish strong relationships and optimize the potential of the JV itself. As the JV develops, the integrity and professionalism, or lack of it, of all the partners will be revealed. Joint Ventures are the ideal business opportunity and you should always remove cost and risk and minimize the time invested.